Often, it’s not just the hit of nicotine that smokers appreciate – the taste of tobacco is one that many enjoy in and of itself, offering a dark, smoky flavour profile that some find irresistible.

This means that, for people looking to abandon their smoking habit entirely, it can be difficult not to miss the taste of tobacco, and even harder still to find an alternative that offers the flavour they crave with none of the nicotine content.